Destápate
Aguila Beer - AB InBev
Destápate was the creative platform for Aguila´s Beer, an historic colombian beer which invited all colombians to stop hiding beneath clichés and stereotypes and start showing all the flavor, body, color, and attitude that they have inside, to show what they really are. During the campaign we not only launch the platform with a stunning visual system but also take advantage of every moment in which any Colombian were showing the world their national pride including activations for the National Football team, music events, among others.
![](https://freight.cargo.site/t/original/i/4d910577699018e40abc1d323ad983a5cdc4544a190c0db6701574b125c2dbe6/Destapate3.png)
![](https://freight.cargo.site/t/original/i/19a585d041d59a848672baf635e37c70e8bda189b697c824499c78dfcae64373/Destapate.png)
![](https://freight.cargo.site/t/original/i/8547eb62955860c2e500d7f0caf03ee929ae8bb82863b99fe1769940c89f5f7d/Destapate11.png)
![](https://freight.cargo.site/t/original/i/c9d19042e7d6e85f08fe814c3aeab4bbb56c2dd0b991fddf81dbb59250ad9e51/Destapate10.png)
![](https://freight.cargo.site/t/original/i/2d6e700b229c2c7f8116117b19de4e1cc402b124093dda620fd5439e8d051f58/Destapate1.png)
![](https://freight.cargo.site/t/original/i/89f24454dbfe17060f808e61332d8088f2e309a45ba701cb9ac8b49b5eb13af7/Destapate4.png)
![](https://freight.cargo.site/t/original/i/6a73a7b63a0af21f8f773c50d181c80a87b2a4a16225772ff333a8b077dd460a/Destapate6.png)
![](https://freight.cargo.site/t/original/i/d124eec21d81cd08e2ca08207d90db9d1d4bffe519ead8982ab1a51046fa9c8e/Destapate2.png)
![](https://freight.cargo.site/t/original/i/f2fb6eccaaf30e9a67f24beb244e78b85fdc140cd1953d38fdf01c4a322d9488/Destapate5.png)
![](https://freight.cargo.site/t/original/i/7491cc391279a675553d206434b2ffb6b7a104e5e22fe495961b6edbfe2ab2d4/Destapate7.png)
With the qualification of Colombia national football team to the world cup, began the clash of brands to see which give the strongest message supporting the team. We didn’t want to join the fight between brands, that’s why, we put our message 10.909 km away.
![](https://freight.cargo.site/t/original/i/44445910b4cf7c55661a802dd8dd174ba860920724b63a861165a5cf93d2c7bf/Immigrant.png)